| You want a sound base for strategic planning. |
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Eric’s actions: |
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Establishes where the profit is made and lost by product or service, customer, market and route to market. |
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“Fixed costs” are included in the analysis of each of these areas. |
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Your benefits: |
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This analysis provides what many consider to be an essential base for making sound strategic decisions. |
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Knowing where you are starting from enables you to plan how to get to where you want to go. A ship has to know were it presently is to set course for its destination! |
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