| Your profits do not live up to expectations. |
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Eric’s actions: |
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Establishes where the profit is made and lost by product or service, customer, market and route to market. |
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“Fixed costs” are included in the analysis of each of these areas. |
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Your benefits: |
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Once driven out into the open, hidden losses can be assessed and often eliminated, thus increasing an organisation’s profit. |
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Often the action required to eliminate a loss is also revealed |
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